LGBTI OUT50 Campaign

In 2018, still as many as 2 in 3 LGBTI individuals are not fully out in the workplace. This has substantial negative impacts on not only the individual, but also the businesses they work for. Role models play a hugely important role in normalising LGBTI within workplaces, and showing LGBTI individuals that it is OK to bring their whole selves to work.

Our brief was to create a campaign that would encourage and inspire the Australian LGBTI community to bring their authentic selves to work each and every day.

We collaborated with Google to put a powerful spotlight on visibility and support for the LGBTI community in Australia. It was a focus on harnessing the power of design and content to fuel a cutting-edge digital campaign that brought to life the uniqueness of each of our 50 leaders. Across diverse industries, these individuals show how passion, energy, resilience, visibility, courage – and above all, leading as your true self – can drive a successful career.

Cutting edge content across all digital elements was key – to showcase our 50 leaders and their inspiring stories. Our digital creativity spanned across a dedicated website, publication, profiles, interviews, video content, Google and YouTube platforms, social media, photography and more.

Our 50 leaders spanned a range of industries – including technology – and our results reflected the power of our digital campaign. With a social reach of over 319,000, together with over 155,000 video views – the OUT50 campaign was an outstanding success.

Join Tech Reflects Study 

Bridging Australia's Tech Skills Gap with a World- First Study Utilising Community and Workforce Cultural and Demographic Insights

Organisations across Australia are invited to participate in the Tech Reflects study, spearheaded by the TechDiversity Foundation in collaboration with Diversity Atlas, it seeks to understand the cultural and demographic makeup of tech workforces, comparing it to the broader community to identify gaps and opportunities. This initiative is critical for advancing diversity, equity, and inclusion, contributing to the national goal of 1.2 million tech jobs by 2030.

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