Better Merch

Most diversity strategies focus on hiring practices and leadership training. Better Merch offers something different: a way to create inclusive employment outcomes through procurement. When your organisation buys branded merchandise, you are directly funding structured jobs for neurodivergent, Indigenous, and long-term unemployed Australians. It turns an existing spend category into measurable social impact, no policy overhaul required.

Better Merch is a Social Traders Certified Social Enterprise turning merchandise and signage into employment infrastructure for neurodivergent, Indigenous, and long-term unemployed Australians. Founded by Viki Govic, the business combines a tech-enabled merchandising platform with process-led roles, automation, and structured workflows to create scalable, inclusive jobs through everyday procurement. 100% of their staff are in their first-ever job. Every order directly funds training, development, and hiring, with 51% or more of net profit reinvested into purpose. Better Merch helps organisations align their branded merchandise spend with ESG, social procurement, and diversity and inclusion outcomes.