Australia’s Diversity Drives Business Impact: Qudos Bank Arena’s Multicultural Marketing and Engagement
CulturalPulse partnered with Qudos Bank Arena, which is owned by TEG and proudly managed by ASM Global, to deliver a landmark multicultural engagement campaign. By embedding cultural competence across operations, bilingual staffing, translation, in-language marketing, culturally aligned catering offerings and signage, and tailored marketing, they connected with Culturally and Linguistically Diverse (CALD) audiences. This data-led campaign enhanced audience experience, revenue, and customer service, setting a new standard for inclusive engagement. The
successful pilot evolved into a venue-wide strategy, positioning Qudos Bank Arena as a leader in cultural inclusion.
Click here to know more.