HyroBot Rumble Challenge by STEM Hub: Accelerating Diversity Through STEM
The campaign was led by STEM Hub’s internal Programs and Communications team, with direct input from the CEO to shape the campaign strategy, messaging, and inclusivity goals. The campaign creative—including social media content, messaging, and posters—was developed in-house and informed by insights from previous years’ participants and teachers. The campaign was also supported by: BAE Systems Australia, the program sponsor, who amplified the campaign through their internal and external communications, and the Australian Grand Prix Corporation, who provided visibility and presence for the Challenge through their major event platform.
Together, this collaborative team ensured the campaign was not only widespread, but inclusive, industry-aligned, and designed to inspire students from all backgrounds to take part in the Challenge.
See a reference to their campaign here.